Lift the Label starts with a call to be a good neighbour to the global poor- particularly those who supply our needs of food and clothes. It tells the stories of some of our neighbours who work in the global garment and food industries for our benefit but at great personal cost to them and their families.

Taking the reader on a journey into the Bible to expose western Christianity's great blind spot, we discover that the poor actually matter to God and Christians are to be 'good news'. This passion ties in with worship, evangelism and time-honoured discipleship. Finally it is full of practical information and ideas on making a difference.

Written to inspire and empower, Lift the Label contains creative and practical ways to shop differently. It explains fair trade and provides a much-needed directory of ethically-minded shops to help you to 'stop shopping quietly'. The decisions with our money every day can have far-reaching consequences: don’t you need to know more?